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Rebrand "Docker AI" references to "Gordon" across docs.docker.com#24182

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derekmisler:rebrand-docker-ai-references-to-gordon-across
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Rebrand "Docker AI" references to "Gordon" across docs.docker.com#24182
derekmisler wants to merge 1 commit intodocker:mainfrom
derekmisler:rebrand-docker-ai-references-to-gordon-across

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@derekmisler derekmisler commented Feb 20, 2026

Description

Rebrand all generic "Docker AI" and "AI assistant" references across docs.docker.com to use the "Gordon" brand name consistently.

Changes across 11 files:

  • "Docker's AI-powered assistant" → "Gordon" (DHI migration docs)
  • "Docker's AI assistant" → "Gordon" (DHI get-started, migration index)
  • "Enable Docker AI" → "Enable Gordon" (settings reference, configure-json-file, data-privacy, docker-desktop how-to, CLI how-to)
  • "Docker AI features" → "Gordon features" (settings reference)
  • "personal AI assistant" → "Gordon, your AI agent for Docker" / "an AI agent" (manuals index, desktop dashboard)
  • "Docker's AI tools" → "Gordon and Docker's AI tools" (workshop what's next)

The enableDockerAI JSON key name is preserved since it's a backend contract, but its description text now references "Gordon".

Related issues or tickets

Closes: https://github.com/docker/gordon/issues/162
Part of https://github.com/docker/gordon/issues/113

Screenshot 2026-02-27 at 4 28 45 PM

Reviews

  • Technical review
  • Editorial review
  • Product review

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@github-actions github-actions bot added area/desktop Issue affects a desktop edition of Docker. E.g docker for mac area/get-started Relates to get started and onboarding docs area/ai area/dhi labels Feb 20, 2026
1. Open Docker Desktop Settings.
2. Navigate to the **Beta features** section.
3. Clear the **Enable Docker AI** option.
3. Clear the **Enable Gordon** option.
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Note

We will have to update DD before we merge/deploy the changes in this PR.

@derekmisler derekmisler force-pushed the rebrand-docker-ai-references-to-gordon-across branch 6 times, most recently from fa66dcd to a9262ba Compare February 23, 2026 20:40
@dvdksn dvdksn added the status/do-not-merge Pull requests that are awaiting some event or decision before they can be merged. label Feb 25, 2026
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This one, as well as https://github.com/docker/frontends/pull/15196 and https://github.com/docker/frontends/pull/15215, should go out on Monday (after the next DD release)

@derekmisler derekmisler force-pushed the rebrand-docker-ai-references-to-gordon-across branch from a9262ba to dbb3271 Compare February 25, 2026 15:18
@derekmisler derekmisler marked this pull request as ready for review February 25, 2026 15:19
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Review Summary

This rebranding PR successfully updates "Docker AI" references to "Gordon" across the documentation. The changes are consistent and well-executed:

  • UI instructions properly updated ("Enable Docker AI" → "Enable Gordon")
  • All user-facing product names consistently changed to "Gordon"
  • Backend contract (enableDockerAI JSON key) correctly preserved for compatibility
  • Front matter (titles, descriptions) appropriately updated
  • Changes span Gordon how-to guides, DHI migration docs, and enterprise settings documentation

No issues found. The documentation correctly handles the rebranding while maintaining technical accuracy.

Signed-off-by: Derek Misler <derek.misler@docker.com>
@derekmisler derekmisler force-pushed the rebrand-docker-ai-references-to-gordon-across branch from dbb3271 to 4226181 Compare February 27, 2026 21:28
@github-actions github-actions bot added the hugo Updates related to hugo label Feb 27, 2026
Comment on lines -618 to -641
<button
@click="includePageContext = !includePageContext"
@mouseenter="showTooltip = true"
@mouseleave="showTooltip = false"
type="button"
:class="includePageContext
? 'bg-blue-100 text-blue-600 dark:bg-blue-800 dark:text-blue-200'
: 'bg-gray-200 text-gray-500 dark:bg-gray-700 dark:text-gray-400'"
class="cursor-pointer rounded-md px-2 py-1 text-xs font-medium transition-colors hover:opacity-80"
>
<span class="flex items-center gap-1">
<template x-if="includePageContext">
<span class="icon-svg icon-xs">
{{ partialCached "icon" "link" "link" }}
</span>
</template>
<template x-if="!includePageContext">
<span class="icon-svg icon-xs">
{{ partialCached "icon" "link_off" "link_off" }}
</span>
</template>
<span>Context</span>
</span>
</button>
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@dvdksn, @nunocoracao asked if we can remove this "Context" button and just keep it on by default. is that cool?

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/review

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Review Summary

This PR successfully rebrands all "Docker AI" references to "Gordon" across the documentation. The changes are consistent and thorough:

✅ All UI references updated ("Enable Docker AI" → "Enable Gordon")
✅ All prose text updated consistently ("Docker's AI assistant" → "Gordon")
✅ Backend configuration key names preserved (enableDockerAI)
✅ New Gordon logo SVG added correctly
✅ No markdown formatting issues
✅ No broken links or references

The rebranding maintains documentation quality and doesn't introduce any issues. Great work!

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